Anhui Broadcasting Corporation now has 48 internal institutions and one second-level public institution with more than 3,000 employees. It is a provincial comprehensive media institution integrating radio, television, internet, new media and other businesses. It has 10 TV channels, 9 radio frequencies, 14 transmission stations, a net radio and TV station, "Anhui TV·ATV", "Dolphin TV", "Dolphin Vision", "Dolphin Listening" and other mobile clients, and a new media matrix composed of more than 200 "Weibo、Wechat and Clients".
Since 2019, with the goal of "creating new mainstream media and returning to the first party of Satellite TV"， taking reform and innovation as the fundamental driving force and "Big Center, Great Integration and Enterprise Management" as the transformation direction, Anhui Broadcasting Corporation has been cultivating new opportunities in the integration development and creating a new situation in the transformation and upgrading.
Anhui Broadcasting Corporation adheres to the policy of “News Broadcasting as the Foundation”. In the past three years, a total of 11 works won the China News Award. Anhui Broadcasting Corporation ranked the first in terms of radio reports on China National Radio, achieving "Ten Consecutive Titles", and TV coverage on CCTV ranked the first party among provincial TV stations.
Anhui Broadcasting Corporation insists on creating famous brands for prosperity. With Anhui Satellite TV as the leader and other channels and frequencies as two wings, the influence of Anhui Broadcasting Corporation has been comprehensively improved. A number of programs, radio dramas, TV dramas and documentaries have won high recognition in the broadcasting industry. The radio dramas have won the national "Five One Project" award for ten consecutive years. The key TV drama "Awakening Age", which was planned, initiated and invested in by Anhui Broadcasting Corporation, was regarded as the "Benchmark Work" for the centenary of the founding of the CPC, and its "Circle Breaking Communication" was highly praised by the leaders of the CPC Central Committee and the general audience.
Anhui Broadcasting Corporation insists on developing itself based on science and technology. It has been building the County-level Media Center Provincial Technology Platform, All-media Convergence Interactive Studio and 4K Ultra HD Convergence Production Platform，concentrating on promoting the development of "Anhui Satellite TV·ATV" mobile client and developing 104 convergence media studios. The project was selected as a typical case of national radio and TV media convergence. The development of media convergence of Anhui Broadcasting Corporation is going further.
Anhui Broadcasting Corporation adheres to the idea of “Getting Stronger by Powerful Industry”. Besides the key industries like Content Industry, Channel Industry and the Convergence Media Industry, the first immersive live show space “AH SPACE” was set up. Anhui Broadcasting Corporation is vigorously promoting radio frequencies and TV
channels to set up subordinate executive companies or work closely together with existing subordinate enterprises to fully connect with the market and build a new operation mode.
The Satellite Channel of Anhui Broadcasting Corporation was launched on October 6, 1997, and now covers a population of 1.3 billion. It has been awarded the "First Place in Provincial Satellite TV Coverage and Transmission Power" for many consecutive years. Anhui Satellite TV has successfully launched a number of original programs with great influence and high reputation. A series of excellent programs, such as Domestic TV Series Ceremony，Boys and Girls Rushing Forward and Health Consultation, have been highly praised by the Publicity Department of the CPC Central Committee and the State Administration of Radio, Film and Television for many times. Anhui Satellite TV has become one of the most influential platforms of producing and broadcasting TV series and variety shows in China.
Since 2019, Anhui Satellite TV has made a lot of efforts in media integration. Firstly, Anhui Satellite TV has cooperated with IQiyi, Tencent Video, Toutiao, Baidu and other online platforms in exploring diversified cooperation systems for key programs and TV series, and promoted in-depth interaction between TV and network. Secondly, It has innovated the integration mode, integrating marketing with Alibaba, Netease, Jingdong and other e-commerce platforms, opening up online and offline marketing channels around IP derivatives and fan economy, and gradually explored the industrial integration suitable for the development of Satellite TV platforms. Thirdly, channel integration has been carried out with Weibo, Wechat and Sina to distribute high-quality resources and jointly promote the products of Anhui Satellite TV, achieving diversified communication.