安徽合肥天鹅湖AR灯光秀——安徽广播电视台庆祝中国共产党成立100周年特别策划

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安徽广播电视台现有内设机构48个和二级事业单位1个,员工3000多名,是集广播、电视、网络、新媒体等多种业务为一体的省级广播电视综合传媒机构,拥有10个电视频道、9套广播频率、14座传输发射台站以及网络广播电视台、“安徽卫视·ATV”“海豚TV”“海豚视界”“海豚听听”等客户端和由200多个“两微一端”组成的新媒体矩阵。
Anhui Broadcasting Corporation now has 48 internal institutions and one second-level public institution with more than 3,000 employees. It is a provincial comprehensive media institution integrating radio, television, internet, new media and other businesses. It has 10 TV channels, 9 radio frequencies, 14 transmission stations, a net radio and TV station, "Anhui TV·ATV", "Dolphin TV", "Dolphin Vision", "Dolphin Listening" and other mobile clients, and a new media matrix composed of more than 200 "Weibo、Wechat and Clients".
2019年以来,以“打造新型主流媒体,重返卫视第一方阵”为目标,以改革创新为根本动力,以“大中心、大融合、企业化管理”为转型方向,在融合发展中育新机,于转型升级中开新局。
Since 2019, with the goal of "creating new mainstream media and returning to the first party of Satellite TV", taking reform and innovation as the fundamental driving force and "Big Center, Great Integration and Enterprise Management" as the transformation direction, Anhui Broadcasting Corporation has been cultivating new opportunities in the integration development and creating a new situation in the transformation and upgrading. 
坚持新闻立台,重大宣传出新出彩,舆论引导快速有力,近三年共有11件作品获中国新闻奖,在央广发稿稳居省级台第一位,实现“十连冠”,电视在央视发稿位居省级台前列。
Anhui Broadcasting Corporation adheres to the policy of “News Broadcasting as the Foundation”. In the past three years, a total of 11 works won the China News Award. Anhui Broadcasting Corporation ranked the first in terms of radio reports on China National Radio, achieving "Ten Consecutive Titles", and TV coverage on CCTV ranked the first party among provincial TV stations.
坚持品牌兴台,以安徽卫视为龙头,以地面频道和广播频率为两翼,稳步推进“卫视中心化”“地面年轻化”“广播视频化”,平台影响力全面提升。一批品牌节目栏目和广播剧、电视剧、纪录片在业内获得高度肯定。广播剧连续十届荣获全国“五个一工程”奖。策划发起立项并投资的重点影视剧《觉醒年代》作为建党百年“标杆之作”,其“破圈传播”受到中央领导同志高度评价和广大观众广泛好评。
Anhui Broadcasting Corporation insists on creating famous brands for prosperity. With Anhui Satellite TV as the leader and other channels and frequencies as two wings, the influence of Anhui Broadcasting Corporation has been comprehensively improved. A number of programs, radio dramas, TV dramas and documentaries have won high recognition in the broadcasting industry. The radio dramas have won the national "Five One Project" award for ten consecutive years. The key TV drama "Awakening Age", which was planned, initiated and invested in by Anhui Broadcasting Corporation, was regarded as the "Benchmark Work" for the centenary of the founding of the CPC, and its "Circle Breaking Communication" was highly praised by the leaders of the CPC Central Committee and the  general audience.
坚持科技创台,建设县级融媒体中心省级技术平台、全媒体融合互动演播室、4K超高清融合生产制作平台等多个省内一流的融媒体汇聚、制作和发布技术平台,聚力推动“安徽卫视·ATV”客户端优先发展,大力发展104家融媒体工作室,项目入选全国广播电视媒体融合典型案例,媒体融合发展走向深入。
Anhui Broadcasting Corporation insists on developing itself based on science and technology. It has been building the County-level Media Center Provincial Technology Platform, All-media Convergence Interactive Studio and 4K Ultra HD Convergence Production Platform,concentrating on promoting the development of "Anhui Satellite TV·ATV" mobile client and developing 104 convergence media studios. The project was selected as a typical case of national radio and TV media convergence. The development of media convergence of Anhui Broadcasting Corporation is going further.
坚持产业强台,在重点打造内容产业、渠道产业、融媒体产业的同时,打造全国首个沉浸式网红直播空间AH SPACE,积极推进条件成熟的频率频道成立下属执行公司或与现有台属企业完全对接,全方位对接市场,构建全新运营模式。
Anhui Broadcasting Corporation adheres to the idea of “Getting Stronger by Powerful Industry”. Besides the key industries like Content Industry, Channel Industry and the Convergence Media Industry, the first immersive live show space “AH SPACE” was set up. Anhui Broadcasting Corporation is vigorously promoting radio frequencies and TV
channels to set up subordinate executive companies or work closely together with existing subordinate enterprises to fully connect with the market and build a new operation mode.

 好剧行天下

           大爱传万家

安徽广播电视台卫视频道于1997年10月6日上星播出,现覆盖人口13亿,连续多年荣膺“省级卫视覆盖传播力第一名”。安徽卫视从品牌树立、内容升级、模式储备等方面开展节目创新创优,成功推出一批影响力大、口碑好、美誉度高的原创节目。《国剧盛典》《男生女生向前冲》《健康大问诊》等一系列品相优良、收视口碑双赢的节目,多次获得中宣部、国家广电总局的表扬和高度评价,成为中国最有影响力的电视剧和综艺节目制播平台之一。

The Satellite Channel of Anhui Broadcasting Corporation  was launched on October 6, 1997, and now covers a population of 1.3 billion. It has been awarded the "First Place in Provincial Satellite TV Coverage and Transmission Power" for many consecutive years. Anhui Satellite TV has successfully launched a number of original programs with great influence and high reputation. A series of excellent programs, such as Domestic TV Series Ceremony,Boys and Girls Rushing Forward and Health Consultation, have been highly praised by the Publicity Department of the CPC Central Committee and the State Administration of Radio, Film and Television for many times. Anhui Satellite TV has become one of the most influential platforms of producing and broadcasting TV series and variety shows in China.

2019年以来,安徽卫视打开思路,开门办台,在媒体融合方面进行了大量的努力和尝试:一是与爱奇艺、腾讯视频、今日头条、百度等网络平台融合,探索重点节目和电视剧的多元化合作体系,重点推进台网深度互动;二是创新融合模式,与阿里、网易、京东等电商平台营销融合,围绕IP衍生品和粉丝经济,打通线上线下营销渠道,逐步探索适合卫视平台发展的产业融合;三是与微博微信、APP、新浪等开展渠道融合,分发优质资源,共同推广安徽卫视产品,实现多元化渠道传播。

Since 2019, Anhui Satellite TV has made a lot of efforts in media integration. Firstly, Anhui Satellite TV has cooperated with IQiyi, Tencent Video, Toutiao, Baidu and other online platforms in exploring diversified cooperation systems for key programs and TV series, and promoted in-depth interaction between TV and network. Secondly, It has innovated the integration mode, integrating marketing with Alibaba, Netease, Jingdong and other e-commerce platforms, opening up online and offline marketing channels around IP derivatives and fan economy, and gradually explored the industrial integration suitable for the development of Satellite TV platforms. Thirdly, channel integration has been carried out with Weibo, Wechat and Sina to distribute high-quality resources and jointly promote the products of Anhui Satellite TV, achieving diversified communication.

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